“Inoculate” your business and save on taxes with key green initiatives
Much continues to be written about green businesses and the importance of corporate social responsibility (CSR). Research has shown its importance for reputation management. A study published in the Journal of Reputation Management showed clearly that firms who had a reputation for “doing good” bounced back much more quickly after an industry crisis compared with their less altruistic counterparts. In effect, their CSR policies had an “inoculating effect”, creating a “reservoir of goodwill” among stakeholders. In addition to the public relations benefits, the right strategy can also deliver a significant financial advantage as this article will highlight with an overview of the different green tax breaks relevant for small to medium sized businesses.
Continue Leave a Comment July 13, 2009
